nstagram to help creators profit directly from videos, in direct competition with YouTube
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Instagram to help creators profit directly from videos, in direct competition with YouTube Starting next week, Instagram will show ads before clips that run on its IGTV service for longer-form videos. The company plans to share 55% of the revenue with creators. SARAH FRIER 28 May, 2020 Representational photo | Pixabay San Francisco: Instagram will let creators profit directly from their videos, helping popular users generate more revenue during the Covid-19 crisis, while moving into more direct competition with YouTube. Starting next week, Instagram will show ads before clips that run on its IGTV service for longer-form videos. The company plans to share 55% of the revenue with creators, the same portion that YouTube gives its stars. The company will also start testing a way for users to sell digital badges in their live videos. If viewers buy a badge, their names will stand out among fans’ comments, designating them as supporters. The video host will receive all the money directly fo
